- Absolute Software: LoJack - Bayleaf Software

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Absolute LoJack

By implementing the Sitecore Experience Platform and integrating Avangate Ecommerce Manager, Microsoft CRM and Eloqua Marketing Automation, Bayleaf gave Absolute Software's consumer division powerful capabilities to drive online sales of LoJack.

Client Needs

Absolute Software's consumer division came to us wanting to streamline their consumer sales channel through the integration of the Avangate ecommerce platform and Sitecore Experience platform, the same CMS utilized by their commercial division.

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Absolut Software LoJack Project Image

The Right Audience, The Right Content.

Sitecore's robust abilities allowed Absolute Software to specify banners based on device type. This ensured optimal exposure to targeted audiences.

Our Solutions

Bayleaf lead the design and development of Absolute's consumer channel LoJack. The new site featured user-centric design and streamlined the purchase process. The simplified the purchase process increased conversion, helping Absolute achieve their first set of goals.

The integration of Sitecore with CRM and marketing automation technologies gave Absolute the power to provide timely content and offers based on the consumer's referral point. From trial offers, impending software expiry to holiday specials, Absolute was empowered to target their messages at multiple consumer touch points, including syndication of discount offers into their installed software products.

Multi-site management, personalization and ability to push content - Bayleaf helped make the complex easy.

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Client: Absolute Software Website: lojack.absolute.com/en Industry: Absolute Software is the leader in data protection and theft recovery, with a proven solution that both locates your stolen device and gets it back to you. services:
  • Project Management
  • Business Analysis
  • Content Management System Implementation
  • Information Architecture
  • Graphics Design
  • Content Migration
  • Custom Development
  • E-commerce
  • Integration
Technology:
  • Sitecore Experience Platform
  • Microsoft CRM
  • Eloqua Marketing Automation
  • Maxmind Geolocation Services
  • Avangate Ecommerce Manager
  • C#.NET
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