Improving the user experience of over 800,000 members through strategy and complex technology integration

Integration of member and insurance management and payment processing systems allows for real-time, self-serve options, while the Sitecore implementation centralized content for multiple device layouts.

Client Name

British Columbia Automobile Association (BCAA)



  • Requirements and Strategy
  • Content Management System implementation & integration
  • E-commerce
  • Content Migration
  • Managed Services & Support


  • Sitecore Experience Platform
  • Google Custom Search
  • Integration into BCAA’s member and insurance management system and payment processing gateway
  • CRM
  • C#,.NET,Java

Client Needs

BCAA came to Bayleaf with three goals. The first, to improve user experience and the second, to enable clients more self-serve options in their membership and insurance needs through online purchase and management. The third, to give their marketing team greater flexibility with a robust CMS.

Our Solutions

CMS implementation and Integration

Bayleaf was selected to integrate the Sitecore Experience with BCAA’s complex backend CRM and Insurance and Member Management Systems. This allowed BCAA to create personalized experiences and add value to their experience. Through the new CMS and integration, they could give their members real time quotes based on their qualifications when purchasing a membership, home, auto and travel medical insurance and vacations online. The project involved multiple stakeholder groups within a large and diverse environment as well as a tight collaboration with BCAA’s internal team to optimize the integration points.

Project Management

Throughout the process Bayleaf worked with both BCAA and a digital agency to unify strategy, creative direction and copyrighting. The project was highly complex in nature, and had a very aggressive timeline of only 3.5 months. Despite the large scope of work and compressed timeline, we were able to complete the project on time and on budget.